“Hey, please! I really want to buy XXX from you. Please, take my money. NOW.”
… Nice script. Isn’t it?
What if this situation happens in your business? Is it possible anyway? The answer is YES. Absolutely.
It takes 3 proven strategy to create this situation. Let me pull out the strategy in point form first:
- The irresistible offer.
- Stunning guarantee.
- MMETP (I’ll explain this later).
Proven Strategy #1 – The Irresistible Offer
Thank you Frank Kern. Thank you for teaching me this stuff. The irresistible offer, as the name given, is a strategy to write an offer that your potential customer won’t be able to say ‘No’.
First, understand what your customer really wants. Then discover what they are afraid of. And finally write an offer that will absolutely make your customer can’t resist to give you the money.
… Sounds too good to be true.
Here is the catch. When I launch one of my ebook in Malaysian market, I told myself,
“I don’t want to create a good-design website. I just want to test the irresistible offer method.”
To be honest, the website sucks. All web designers will surely bash me in the head if I show my website to them. However, my focus is not to have a stunning website. My focus is 100% on creating more sales.
… I want my customers to say, “Aqif, I want to buy this. NOW. Please take my money.”
Let me simplify how the irresistible offer works:
- Don’t lie – Do not make false promises. It will definitely kill your business once your customer find out that you are lying.
- List out – List down your product and service benefits in understandable way. Use simple words.
- The best ‘5’ – Do not list too many points. Choose the best five benefits. So that your potential customers can clearly understand what is your product or services is all about.
Proven Strategy #2 – Stunning Guarantee
“If you are not satisfy with my product within 30 days. I will give your $97 back.”
… The guarantee above is a standardize guarantee.
This kind of guarantee does not work anymore. Because every business owner use it.
To overcome this. Create a stunning guarantee that will ‘Wow!’ your customers.
You can add few words such as.
“Let me clarify with you, my lovely customers. If you buy XXX and you are not satisfy within 30 days (for whatever reason), I would love to give back your $97.
You can keep the product 100%. Take it as gift from me. Plus I will give you XXX (Worth $47) for FREE as a sign of appreciation.”
… It is just an example. You can create more stunning guarantee. Every business have their own style of guarantee.
Proven Strategy #3 – MMETP
What is this thing? Some kind of magic words?
MMETP stands for.
- M – Make.
- M – Me.
- E – Easy.
- T – To.
- P – Pay.
Don’t make your customer think. Help them to easily give you the money. You can prepare a step-by-step action plan for them to order your product.
Do You Use It, My Friend?
This is not a free stuff. If you really want to create wealth in business, these 3 proven strategies will definitely help to boost your sales.
Use this magic stuff. And see the result for yourself. Then thank me if you want to. (Joke!)
Catch you later, my lovely readers and supporters.
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